03/18/2019 By CRIF D&B in Marketing & Sales
5 Benefits Of Content Personalization For B2b Marketers

When It Comes to Online Marketing, the Stakes Are High. “Hey, you.” That’s not the most welcoming salutation, is it? Of course not. When...

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03/18/2019 By CRIF D&B in Marketing & Sales
Leverage Strong Partnerships + Data To Boost Your Perform...

An Ecosystem Approach To Data for End-to-End Solutions “What’s in your stack?” “How deep is your stack?” “My stack is not efficient at...

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03/18/2019 By CRIF D&B in Marketing & Sales
5 Shocking Stats About The State Of B2b Marketing Data

Results from the 6th Annual B2B Marketing Data Report B2B organizations are turning to data to accelerate the buying journey and achieve...

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03/18/2019 By CRIF D&B in Marketing & Sales
3 Modern Tactics For Scoring Last-minute B2b Sales

Closing Strong – Without Losing Friends (or Clients) in the Process The quarter is about to end, and you’re scrambling to close those...

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03/18/2019 By CRIF D&B in Marketing & Sales
Advertising Fraud Is Killing Your Marketing – But You Can...

How Data is Aiding the Fight Against Ad Fraud Concerns over advertising fraud are on the rise, and with good reason. The amount of lost revenue...

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11/28/2016 By CRIF D&B in Marketing & Sales
The Tipping Point for B2B Programmatic Advertising

The past year has been a defining moment for B2B’s adoption of programmatic ad buying. B2B companies have become more...

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11/28/2016 By CRIF D&B in Marketing & Sales
Mission Possible: Personalized B2B Marketing in the Age o...

If you’re not confused about how to “do” personalization, you’re not paying attention. Business-to-business (B2B) marketers who strive to...

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11/28/2016 By CRIF D&B in Marketing & Sales
B2B Industry Pressures Shaping the Next Decade of Agency-...

The pressure is on. Marketing and advertising technologies – affectionately referred to as “MadTech” – are transforming the...

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