Social Media Marketing
Social media marketing is another must-have marketing tool for today's small businesses. Twitter, LinkedIn, and Facebook are widely used to share content and spread brand awareness - without costing a cent. For instance, you can pose questions, highlight a new service offering, or share a customer testimony. Going to your audience, and exposing them to your services is crucial for an omni-channel approach to online advertising for your businesses.
Search Engine Marketing / Search Engine Optimization
If you really want your business to get found, then invest in a search engine marketing strategy – since that’s where most buyers start their search for a product or solution. Search engine optimization (SEO) – or the process of generating organic traffic from search—uses a number of approaches including keyword optimization, website architecture improvements, and user experience enhancements to get your website on the first page of a search engine’s result pages for specific search terms.
Paid ads on search engines or PPC for small business is a way to get in front of customers immediately. You can create a paid search campaign on Google’s Adwords platform, and have ads displayed to customers within a few hours for searches you want to rank for.
Online Advertising for Small Businesses
Businesses can take advantage of the enhanced targeting features that online advertising has as well. You can have complete control over how much you spend on specific product exposure, when your ads are running, and who sees your ads. Most pay-per-click platforms are flexible and can be cost effective.
Value Added Sales Solution
To help you easily make sense of, benefit from and track all this data in the way that best suits your needs, we also provide an extensive portfolio of Sales & Marketing Solutions including: