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Whitepapers
Whitepapers
The creation of knowledge supports Dun & Bradstreet’s core purpose- Growing relationships through Data. We help our customers unlock the maximum value from their relationships & data points, between businesses and between people.Leveraging the proven expertise in economic, corporate and industry research, we illuminate our customers’ paths towards growth by helping them strategize & make informed decisions of the available opportunities. Also, through the collection of whitepapers, clients can stay abreast of the latest trends to build their client base.
D-U-N-S® for Global Trade Readiness
Explore how Egyptian businesses can use a D-U-N-S® Number to become more visible, verifiable, and trusted in international procurement and finance systems.
INFOGRAPHIC: Technology is NOT a Substitute for Strategy
The investment in marketing technology is exploding. In fact, 70% of marketing executives plan to spend more on martech this year. And while marketers typically justify martech purchases by reasoning that each nifty new tool will make marketing e...
How to Sell Over the Phone: 5 Quick & Helpful Tips
5 Phone Sales Tips Worth the Minute Even in the digital age of email and text messages, the cold-call remains the one constant from the bygone era of sales. It’s the direct line to a potential customer. And if handled correctly, can turn a pro...
Infographic: Data Activation is Helping B2B Firms Drive Better Results
How Tearing Down Data Silos Can Unlock Your Data’s True Value Today’s B2B buyers expect fast, consistent, and personalized experiences. At the same time, their buying journey is nonlinear and inclusive of many different stakeholders along t...
The Data-Inspired Guide to Email Marketing
B2B Email Marketing Best Practices According to our primary research, 85% of B2B marketers cite email marketing as their top tactic used to drive account-based marketing (ABM) efforts. So, you may think it is a perfected practice, but we recei...
Automatically Updated Enterprise Data
Use Reliable Data to Make Sure Information is Updated and Accurate Have you ever heard the terms known unknowns or known knowns ? They are among four key concepts in the “Johari window,” a framework used in government and business that w...
4Cs of Credit for Portfolio Analytics
The New 4Cs of Credit: The Power of Portfolio Analytics Most every business credit professional knows about the 4Cs of Credit – how character, capacity, condition, and capital are used to evaluate the financial risk of an applicant. Today, mod...
5 Digital Advertising & Marketing Trends to Watch in 2019
Why Data Strategy is Top of Mind for B2B Marketers Do you remember the first time you heard the term programmatic advertising? I do. It was a warm summer day, and I was finishing some work in hopes of leaving the office early to catch the prem...
Growth, Relationships and a New Dialogue for the Big Data Era
The secret to growth success is valuable business relationships. Dun & Bradstreet can help grow these relationships by uncovering truth and meaning from data
Credit Departments as Drivers of Profitable Growth
Learn how the collaboration between credit and sales departments can drive business growth and spur profitability
The Data-Inspired Art of Growing Customer Relationships
Learn how to engage self-educated customers with the new art of marketing, a discipline that uses data to build business relationships
The Art of Using Data to Nurture Your Best Leads
Get the essentials of data-inspired lead nurturing and unlock the relationship inside every prospect with this free e-book!
Lenders: 3 Tips for Higher Profit from Small Business
The overwhelming vibrancy, volume & variety of small businesses make this market very attractive to competing lenders. Up your game for higher profits
CFO's Relationship Checklist: A Collaborative Path to Growth
Learn five relationship checklists that CFOs should use in order to create a collaborative path to growth across the enterprise
Egypt Information Technology operates
in the Egypt territory.is a member of Dun & Bradstreet Worldwide
Network (WWN) and represents
Dun & Bradstreet in the Egypt.
is a member of Dun & Bradstreet Worldwide
Network (WWN) and represents
Dun & Bradstreet in the Egypt.
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