We have Decades of Trusted Data

Harness Dun & Bradstreet's database, the largest and most comprehensive of its kind in the world, to improve your sales and marketing ROI. Our data solutions help you find profitable new prospects, identify and develop the potential of your existing customers and save time and money by prospecting effectively and efficiently.

Deliver a single source of consistent, quality and accurate data across your company

Data driven marketing has long been hailed as the holy grail of B2B marketing. B2B marketers today realize the complex buying process of products & services and how data plays a crucial role in interfacing with the target base across multiple channels such as websites, social media, blogs, events, internal data sources and sales interactions. The art & science of influencing the buying decision of a prospective customer is segregated across various channels with an attempt to provide “custom content” at each stage.
It would be logical to assume that a targeted marketing campaign would derive best results through accurate & reliable data on prospects & customers. However, this is increasingly difficult for B2B marketers due to multiple sources and variants of data from diverse channels, identification & acquisition of a lead and misdirected marketing outreach campaigns.
At Dun & Bradstreet, we live, breathe quality data every day and invest a huge amount to ensure that our data is accurate, up to date as well as provides the widest coverage of businesses globally. Our Sales & Marketing Solutions resolve the proverbial DATA ISSUE with highly effective and accurate coverage on Indian business universe and global organizations across different verticals and size range. We currently hold data and information on over 250 million businesses and you can take advantage of this valuable information through a range of flexible solutions to integrate our data into your existing data management systems, business applications and processes.
We fuel the data driven marketing and sales outreach programs for our customers through our coverage on Indian business universe on organizations firmographic & contact level information of key decision makers. Dun & Bradstreet Sales & Marketing solutions help in market sizing and estimations to accurately identify target customer segments with defined characteristics as well as engage them effectively through multiple BTL marketing techniques.

Guaranteed Quality Information

Dun & Bradstreet is committed to continually improving how we collect, manage and maintain our B2B data lists, and we own the intellectual property rights to all of them – right down to individual elements.

Our DUNSRight™ process ensures that the enormous amount of data we collect from thousands of sources daily is aggregated, edited and verified so that you receive quality and trusted information.

Our D-U-N-S® Number is our unique identifier that then links all data on an individual company together. Embedding this into your data management systems or business applications provides you with a powerful tool to link your data together with Dun & Bradstreet and other third party sources.

Use smart prospecting to meet your company’s data needs

Use our sales and marketing solutions for smart analyses and selections to optimise your marketing campaigns. Rather than taking a shotgun approach, focus on the right prospects with the highest chance of success. Enhance your customer database with valuable, additional Dun & Bradstreet data to expose, cross sell and upsell opportunities.

We have the expertise to integrate our data into vendor applications or complex, bespoke business applications. We’ll work with you to deliver the data in a format and frequency to meet your needs for you to gain maximum benefit.

Master Data Management
Data as a Service
Sales Intelligence


To help you easily make sense of, benefit from and track all this data in the way that best suits your needs, we also provide an extensive portfolio of Sales & Marketing Solutions including:

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I want to improve the data quality of my database
You have invested in a powerful CRM or ERP application but the quality of the data could be better. This is a problem faced by many companies. Dun & Bradstreet can help you normalise, rationalise, update, enhance and maintain your data and remove duplicate records.
Clean database
Data ages rapidly. Changes affect from 30 to 40% of the data in your database annually. Businesses relocate, merge or change their names and contact persons change jobs. A contaminated database can easily cost thousands of euros a year in wasted marketing funds and your sales department's time.
Containing more than 265 million records, D&B's business database is the largest in the world and enables you to improve the quality of your data and optimise data management. A clean database works more efficiently and saves you costs.

Data as a Service
Increase the effectiveness and efficiency of your business processes by making external information available directly in your applications.

Start with a clean database when implementing a CRM or ERP system and ensure that the data remain clean and up to date.

Databases soon become contaminated. Save costs and work more effectively by keeping your database clean, complete, accurate and up to date.

Cleanse and enhance
Deduplicate update and organise the data in your systems and add valuable, additional D&B information.

How can I identify the most profitable prospects?

When you invest in an expensive acquisition campaign, you want the highest possible response and conversion and you want the new customers you attract to become long-term customers who also pay their invoices. Take this into account when selecting the target group for your b2b campaigns.

Profitable prospects
Using smart prospecting and focusing on the best prospects increases the likelihood of your campaigns being successful in the long term as well as the short term. The question revolves around how you select the prospects. D&B's reference database enables you to compile a profile of your best customers. You can use this profile as a basis for searching D&B's marketing database for lookalikes, i.e. companies that are similar to your existing customers and who are most likely to be interested in your products or services. If you then segment these prospects according to c their reditworthiness and exclude the highest risk group, you ensure that the sales resulting from your campaign will actually be paid for and you guarantee the long-term success of your campaign.

New business
Successful acquisition starts with selecting the right prospects, and a high response and high conversion for your campaigns.

Make a profile of your best customers and search the D&B database for similar prospects, with a high likelihood of scoring.

Selection criteria
Make detailed selections based on numerous criteria in the world's biggest marketing database of companies.

Make a profile of your best customers and search the D&B database for similar prospects, with a high likelihood of scoring.

I want to optimize the results of my marketing campaigns.

Selecting the right target group is the key to success for every marketing campaign. It assures a high response and lower costs. A direct marketing or telemarketing campaign is expensive, so a wide reach and high conversion rate are extremely important.

Targeted prospecting

If you do not want to use a shotgun approach or if you are not willing to wait for stacks of postal returns, you need D&B. The D&B database assures you of high-quality prospect files with a high likelihood of conversion. D&B's tools make it easy for you to produce a profile of your best customers and to enter a search string to find prospects with the same profile in the D&B database. You can quickly and simply select your target group on the basis of numerous criteria. You can also make use of D&B's expertise for analyses and advice on smart prospecting.


Keep your data clean, complete, accurate and up to date. A contaminated prospect database or customer database results in you missing opportunities and incurring unnecessary costs.

DM campaign
Mailing to the wrong addresses or irrelevant prospects is a waste of money and leads to a low response and ROI.

Make a profile of your best customers and search the D&B database for similar prospects, with a high likelihood of scoring.

Telemarketing is not cheap. High-quality data providing the right telephone number and contact person (DMU) is essential for success.

How can I integrate multiple databases?

Businesses often have a great deal of information available. However, the information is often extremely fragmented, in various systems or recorded in different databases. To obtain a proper and complete idea of your business relations, it is essential to integrate your databases to create a single, clean, master data management file.

Data Integration
How can you ensure that the information from the various sources is added to the right master data record? This requires a reliable reference database. D&B's businesses database is the largest and most comprehensive in the world. Your databases are matched and all records are assigned a DUNS number, which is used to determine the correct entity. The DUNS number provides a basis for readily combining information from various sources into a single, central database. At the same time, valuable extra information from the D&B database can be added to your records. You transform the data in this way to produce valuable, complete, consistent and reliable information which provides a basis for making well-founded business decisions.

When centralising business units or departments, the migration of various databases presents a considerable challenge, owing to inconsistency and contamination of various sources.

Business intelligence
The first step towards business intelligence is to collect data from various systems into a central database (data warehouse). Use D&B's reference database to add intelligence to your data.

Merger / acquisition

The success of mergers and acquisitions is often impeded by poorly integrated data. A lack of metadata, various inconsistent data sources and poor data quality are major problems.

I want to integrate D&B data in my business systems

Feeding your business systems with accurate, complete, up-to-date and consistent information is extremely important for practically all your business processes. It enables you to use your systems and applications more effectively and efficiently.

Access data in your own applications

You can benefit in numerous ways from using relevant external information and consolidating it in your systems. You keep your database clean throughout your organisation. You can validate and enhance your customer details and prospect information from within your CRM application. Information becomes accessible in your own ERP environment and you can use it to automate your acceptance process and improve your score model. Your management reports will acquire added value and you will create business intelligence. You can use D&B data in a simple, flexible and cost-effective manner, whenever you like and in the system of your choice! For example, links are provided to Exact,, SAP, Oracle, Microsoft, Onguard and CreditTools.

Plug-in or custom-built integration

A standard plug-in is available for many applications. For other applications or if more customisation is necessary, a customised link can be built using web services.

Data cleansing

Check, improve, enhance and analyse data before you import them into your systems. This enables you to keep your database clean and up to date.


You can automatically integrate valuable D&B information in your critical business applications. All the information required is available in a single environment.
Business Intelligence
Combine external data with your own international information and create valuable analyses and reports.

I want to have an insight into cross-sell and upsell possibilities at my customers

It is a recognised fact that attracting a new customer costs five times more than keeping an existing customer. But are you aware that there are often many opportunities among your existing customers?

Insight into corporate group structures

Perhaps your sales volume to a very large company is relatively small. Or your 'small customer' may turn out to be part of a large corporate group. You can use information from D&B to expose new opportunities and possibilities in your existing customer portfolio. Their likelihood of success is much higher than that of cold leads. The additional data in the D&B database clearly shows what your 'share of wallet' is among your customers and which customers deserve more time and attention. D&B's corporate linkage clearly show where your further opportunities lie. If your customer is part of a larger whole, such as a corporate group structure, the businesses in that group are also more likely to be interested in your products and services. You already have an ideal reference. Make better decisions by leveraging D&B corporate linkage to increases the effectiveness of your marketing efforts.

Warm acquisition

Cold acquisition is difficult. Why not use the contacts you already have? There are often many opportunities among existing customers.

Customer knowledge

The more you know about your customers, the more you can be of service to them. Moreover, you increase their loyalty and identify new opportunities.

Turnover growth

Utilise the full potential of your existing customers.An existing customer will be more willing to purchase additional services from you than from another supplier.

Share of wallet

What is your turnover within the entire corporate group structure? Who are your strategic customers and which customers could you expand?