Marketing data is just marketing data. It’s all the same, right? Not really. The reality is that sourced marketing data comes in all shapes, sizes and quality levels. We should know — Dun and Bradstreet has been in the B2B data business since 1841.

D&B gathers data from 30,000+ discrete sources across the globe. Through our DUNSRight process, we collect, aggregate, edit and verify data from thousands of sources daily. The foundation of DUNSRight™ is Quality Assurance which includes over 2,000 separate automated checks — plus many manual ones — to ensure the data meets our high quality standards. In addition, five quality drivers work sequentially to collect and enhance the data including entity matching and corporate linkages: